Englische Sprache. – Kommunikation. Anderson, James A. Communication Research. Issues and Methods. New York, Auckland, Hamburg und andere, McGraw-Hill Book Company, 1987. 24x17 cm. 423 pages. Schwarzer Hardcover mit kupferfarbenem und silbernem Deckel- und Rückentitel. Bibliotheksrückenschild unten. Ecken minimalst bestoßen, sonst sehr guter Zustand. – Black hardcover with copper and silver title on cover and back. Edges very slightly chamferred beside that in very good condition. Innen in sehr gutem Zustand. Bibliotheksstempel verso der Titelseite und letzte Seite. Schutzumschlag im Gelenk am hinteren Innendeckel befestigt. – Inside in very good condition. With two library stamps verso the frontpage and on the last page. Dust cover is fixed inside at the end of the book. McGraw-Hill Series in Mass Communication. Consultin Editor Alan Wurtzel.

Contents:
Section 1: The scientific study of communication. Science and Scientists; Communication as a Field of Research; Presuppositions of Research in Communication.
Section 2: Quantitative Research. An Introduction to Quantitative Research; Measurement; Sampling; Statistics; Statistics: Decision Making and Methods.
Section 3: Issues and methods in qualitative research. An Introduction to Qualitative Research; Design; Participant Observation: Getting Started; Participant Observation: Creating the Research Text; Epilogue.

• Kategorie: Varia
• Schlagwörter: Englische Literatur und Sprache · Kommunikationswissenschaft, Kommunikation · Sprachwissenschaften
• Sprache: Englisch
• Bestellnummer: 5188AB

Unser Preis: EUR 15,--